We are told that the difference between advertising and marketing is that one is selling a product or service and the other, raising awareness of something, particularly a brand, genre of products etc.
The warning comes as the Home Secretary, Amber Rudd, announced £20m funding to extend an initiative where undercover detectives operated in internet chat rooms and forums used by suspected offenders.
Forty-three people were arrested and 19 were charged as a result of the year-long pilot in eastern England, led by Norfolk Police, and officers believe they have safeguarded at least 25 children.
Mr Woollett said offenders might become more evasive as a result of the groups' actions.
“My personal view is, as much as they may be well intended, there is the potential to hinder police investigations,” he said.
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